M. Johnson

SEO vs Social Posting: Enhancing Visibility For Your Brand

This subject contributes to a broader conversation regarding the effectiveness of search engines versus social media platforms in enhancing visibility for your brand. In this post, we’ll focus exclusively on the organic aspects of each, pitting SEO against social posting. The Mediums, Their Elements, And Visibility Mediums are where visibility takes place. They are the

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CPL vs ROAS: Which Is Better For Local Businesses To Measure PPC Success?

Marketers have been using cost-per-lead metrics as the highlight (or lowlight) of their reporting for a long time, but should businesses care more about return-on-ad-spend? As a business owner like you, I know that it’s important to understand whether the money I’m spending on advertising is actually paying off. I’m not interested in vague vanity

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Websites That Convert vs One’s That Don’t: Which Is Better For Your Business?

This, of course, is a rhetorical question. Most local business owners don’t want to leave money on the table. They know that without a website their business won’t show up in search results, which equates to missed opportunities for new business. But, how many of those local business owners understand “the why” behind websites that

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The Problem of Ambiguity in Website Copywriting: Meet John Entrepreneur

This will help you better understand the ugly side of having unclear messaging on your website. John Entrepreneur grew up in the lovely city of Hickory, North Carolina in the 1990’s. He graduated from Lenoir-Rhyne University at the top of his class and obtained a MBA degree in Business Administration. Rearing to put his fancy

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Copywriting vs Content Writing: Which is More Important For Local Businesses?

Copywriting and content writing are both significant elements of successful marketing. But, which is more vital to the success of marketing for local businesses? If you’re not a digital marketer – which I hope – then you might not know the difference between copywriting and content writing. Let’s start by defining both: Terms Defined Definition:

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Video Ads vs Display Ads: Which Is Better For Local Businesses?

With limited budgets for anything that isn’t going to produce immediate results, local businesses need to know where to get the most bang for their “increase consideration” buck. Is that video advertising, or display advertising? Let’s start this battle off with a brief definition of what video advertising and display advertising are. Video Advertising Definition:

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