Boosting traffic is a common marketing objective for advertisers of all sizes, and SEO is one of many ways to help achieve it. Marketing, like sales, is partially a numbers game. What you say and how you say it are both extremely important, but also important is to how many people you say it to, […]
YouTube SEO vs Google SEO: Boosting Traffic Read More »
This subject contributes to a broader conversation regarding the effectiveness of search engines versus social media platforms in enhancing visibility for your brand. In this post, we’ll focus exclusively on the organic aspects of each, pitting SEO against social posting. The Mediums, Their Elements, And Visibility Mediums are where visibility takes place. They are the
SEO vs Social Posting: Enhancing Visibility For Your Brand Read More »
When I got my real estate license back in 2015, I thought it would be amazing if I was able to give people “interactive tours” of listings on YouTube. My idea was to create a series of videos that would allow people to casually navigate through each room of the house from the comfort of
Multimodal Large Language Models: Impact On Real Estate Marketing Read More »
The following piece was written by none other than ChatGPT. Let’s see what the bot has to say about the difference between it and Bard. Ladies and Gentlemen, gather around for a showdown like no other! Today we will be witnessing the ultimate showdown between two of the greatest language models of our time –
ChatGPT vs Bard: The Battle of the Bots Read More »
Marketers have been using cost-per-lead metrics as the highlight (or lowlight) of their reporting for a long time, but should businesses care more about return-on-ad-spend? As a business owner like you, I know that it’s important to understand whether the money I’m spending on advertising is actually paying off. I’m not interested in vague vanity
CPL vs ROAS: Which Is Better For Local Businesses To Measure PPC Success? Read More »
This, of course, is a rhetorical question. Most local business owners don’t want to leave money on the table. They know that without a website their business won’t show up in search results, which equates to missed opportunities for new business. But, how many of those local business owners understand “the why” behind websites that
Websites That Convert vs One’s That Don’t: Which Is Better For Your Business? Read More »
Copywriting and content writing are both significant elements of successful marketing. But, which is more vital to the success of marketing for local businesses? If you’re not a digital marketer – which I hope – then you might not know the difference between copywriting and content writing. Let’s start by defining both: Terms Defined Definition:
Copywriting vs Content Writing: Which is More Important For Local Businesses? Read More »
With limited budgets for anything that isn’t going to produce immediate results, local businesses need to know where to get the most bang for their “increase consideration” buck. Is that video advertising, or display advertising? Let’s start this battle off with a brief definition of what video advertising and display advertising are. Video Advertising Definition:
Video Ads vs Display Ads: Which Is Better For Local Businesses? Read More »
Performance Max is a new campaign type from Google Ads that allows advertisers to run ads to all their inventory from a single campaign. But, is it a good campaign type to run for all marketing goals? Advertisers can have many different goals for their marketing. For local businesses, most often the goal is generating
Is what we’re doing in our marketing strategic, or is it tactical? That question can be hard to answer without a good understanding of the two words. Let’s define both so that we can tell the difference. Strategy has become one of the most convoluted words you’ll come across, which can make it very difficult
Marketing Strategy vs Marketing Tactics: What’s The Difference? Read More »