Strategic Thoughts Archives

The Problem of Ambiguity in Website Copywriting: Meet John Entrepreneur

This will help you better understand the ugly side of having unclear messaging on your website. John Entrepreneur grew up in the lovely city of Hickory, North Carolina in the 1990’s. He graduated from Lenoir-Rhyne University at the top of his class and obtained a MBA degree in Business Administration. Rearing to put his fancy […]

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Visibility: Why It’s Important In Competitive Marketing

There are a number of things that must work together to make a marketing campaign successful, and none may be as important as visibility. History’s great emperors and warriors are remembered because they were able to compete. Caesar Augustus, rose to power by exploiting the name passed down to him by Julius Caesar, and understanding