Performance Max is a new campaign type from Google Ads that allows advertisers to run ads to all their inventory from a single campaign. But, is it a good campaign type to run for all marketing goals? Advertisers can have many different goals for their marketing. For local businesses, most often the goal is generating […]
Is what we’re doing in our marketing strategic, or is it tactical? That question can be hard to answer without a good understanding of the two words. Let’s define both so that we can tell the difference. Strategy has become one of the most convoluted words you’ll come across, which can make it very difficult
Marketing Strategy vs Marketing Tactics: What’s The Difference? Read More »
Does Paid Search or SEO work best for Dentists who are trying to generate leads in Hickory, NC? Generating leads for dentists on search engines like Google or Bing isn’t overly challenging in most cities, given the significant search volume in the industry. According to Google’s Keyword Planner, the keyword “dentist near me” alone receives
Paid Search vs SEO for Dentists in Hickory, NC Read More »